Ethics Paper
During my sophomore year in my Business Ethics class, I was instructed to write a paper providing points in favor and against mandating the COVID vaccine at the work place. This paper truly challenged my research and critical thinking skills, as I had to intensively review both sides of the argument with credible evidence.
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Marketing Analytics in Excel
In this assignment, we were given data from MystiKicks and VitaBoost based on Price Point, Weekly Sales Volume, Social Media Mentions, App Downloads, and Customer Satisfaction Score. I had to run multiple regressions to identify outliers and interpretations. This course taught me how to create multiple tables, graphs, charts, comparisons, interpretations, and regressions in Excel.
HOKA Final Communication Plan
In our BCOM 314 class, we were given a team and we chose to represent HOKA for the semester. Our final presentation included our communication plan and pitch to HOKA on solutions to current issues within the company's reputation. I focused on the benchmark section; how HOKA can learn from Patagonia's success from being an eco-friendly company and using sustainable materials.